A Cuddlefish Academy TikTok follower asked me for guidance on writing their artist statement. Instead, I’m going to teach you how to write a niche declaration sentence. This is much more valuable for illustrators because like an elevator pitch for a book, it tells prospective clients exactly what kind of work you do and what makes you tick . Crafting a concise sentence with your focus and unique qualities will help you attract like-minded clients ready to hire you for the specific kind of work you want to do.

This worksheet will figure out your focus and other passions. The niche declaration sentence will grow and develop over time as your interests and focuses shift, but it’s important to start somewhere. Add your sentence to the bio section of your portfolio and use when you talk about your brand identity.

niche_brainstorm_worksheet_cuddlefishacademyDownload

This worksheet is based loosely on information found in “Art, Money, Success” by Maria Brophy, a must-have book for anyone serious about a career in the visual arts.